The weekly curated resources list for
Product professionals
The weekly curated resources list for
Product professionals
Receive a hand picked list of the best reads on building products that matter every week. Curated by Anders Toxboe. Published every Tuesday.
The best resources on Growth.
The story is far from over.
Marketplace analytics comprehensively explained
On building meaningful, sustainable, and repeatable growth
Looking for good product pricing strategies? Learn how to price a product in seven simple steps.
Let’s get you kickstarted on product-led growth.
Tactics to grow gross margin
If you want to significantly improve your ability to scale paid marketing campaigns, you should start by focusing on activation.
Comprehensive guide to creating a Growth Strategy
From initial traction to viral growth
Have a solid growth marketing process - process over tactics
How can you avoid the common pitfalls that cause apps to fail and build a killer go-to-market-strategy?
What Growth Means at an Early Stage Startup
A breakdown of Customer Acquisition Costs (CAC) that actually makes sense.
Founders predictably underestimate the importance of hiring marketers. Heres why many startups dont get round to marketing their product until its too late.
Winnie crossed this important milestone earlier this year –here's how they did it
Comparing your business' sales velocity over time can reveal the best ways to optimize your selling efforts. Learn how to track and boost your sales velocity to make the most of each and every day.
You need to constantly be building for that next user that doesn’t have the same level of knowledge, intent, or needs that you, your team, and your power users already have.
The story behind Duolingo's 350% growth acceleration, leaderboards, streaks, notifications, and their innovative growth model
This fresh take on "Willingness-to-Pay" analyzes three types of customer motivation, leading to superior strategies for growth that also better the world.
Loops help explain winning growth strategies. Loops flatten an otherwise complicated, tangled process.
Startup marketing is a unique challenge because of the limited resources: time, money or talent.
Great marketing and growth frameworks explained
15 proven strategies to help you acquire more quality leads that convert into customers. Bonus case studies, resources, and tips for each channel.
Nothing will better prepare your new venture for success.
The cash is burning fast, and weve already wasted a big portion of our seed...
How to build a software company in the end-user era
YCombinator: Advice from 25 preeminent growth experts at top startups
Give up growth hacks in favor of a data-driven method.
Its always an adventure to join a startup. The level of uncertainty is super high, but you still have to run as fast as you can in this darkness to make a light. I joined Miro as a 55th employee...
High-Growth Strategies for High-Risk Times
Aha!, the bootstrapped and product-led company, has grown exponentially since its inception. Danny Archer shares his playbook on free trials and inbound marketing for this PLG business.
From varying attribution models to offsetting overall costs, these 27 marketers share how to determine whether a content marketing strategy is paying off.
This handbook teaches you to get customers to your site or app and get them to buy.
Funnels were a good starting point but do not accurately represent how the fastest growing products grow.
Founders predictably underestimate the importance of hiring marketers.
A list of the best platforms to gain early user traction
"The right price can make all the difference - too low and you miss out on profit; too high and you miss out on sales."
Sage advice from seasoned entrepreneurs on tactics theyve used to grow their businesses
Behind sustainable growth is a scalable process
Aggregated DAU/MAU might be good for slideshows, but its a bad way to measure user behaviour and product performance.
MVPing a SEO strategy by creating the initial batch of around 100 pages by hand.
Self-perpetuating, ever-increasing growth through referrals. The core growth driver of many, if not most unicorn companies. Today, we break it down for you.
Solving pain points is not enough
...to convert free users into happy, paying customers.
Growth comes from the market, not you. Your job as a founder is to let growth happen and get out of the way.
It is critical to design a process that allows you to launch vastly different product experiences within specific communities so your product can reach critical mass.
How does your product grow? Funnels are not the answer.
Most people overestimate what they can achieve in a year and underestimate what they can achieve in ten years.
The Build-Up Anticipation, The Launch Cross-Pollination
Learn what makes marketing difficult for startups, and how to market your product before its even launched.
A lesson from football on finding leading indicators in your data
Traditional sales models focus on customer acquisition and the funnel or pipeline metrics that dominate talk about sales. But this approach falls short when applied to a recurring revenue business, where the customer life cycle looks more like a bowtie, not a funnel.
How Critical User Journeys can help a product take off
Step by step guide to growth and customer acquisition
The right path to getting teams to reset and rethink their approach to growth is easier than it sounds.
Does growth solve (nearly) all problems?
The majority of SaaS businesses lose 1-3% of their customers every month
Matt Lerner: Why I No Longer Score Ideas by Effort vs. Impact
Doubling your funnels efficiency leads to 3x growth
There's no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets that startups should aim for to kick their growth strategy to the next level.
How do you get started when you have very few users and kickstart the flywheel that delivers long-term organic growth? Case study on Winnie
A very honest story about how KissMetrics missed out on a billion dollar opportunity by its founder, Hiten Shah.
How to set up a marketing strategy to get massive business growth.
How to build meaningful, sustainable, and repeatable growth – authentic growth.
A hierarchy to make your product profitable
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Pre-mature growth hacking can suck the life out of your startup
Sean Ellis: By simple, I dont mean easy. While the elements that generate growth are simple, effectively driving growth for most companies has proven very difficult.
Heuristic scorecard for startup opportunity evaluation
200+ Unique KPIs Benchmarks
Step 1: Understanding how your product will grow
It boils down to just a few factors.
Start by understanding how customers get value
Receive a hand picked list of the best reads on building products that matter every week. Curated by Anders Toxboe. Published every Tuesday.