The weekly curated resources list for
Product professionals
Receive a hand picked list of the best reads on building products that matter every week. Curated by Anders Toxboe. Published every Tuesday.
The best resources on Customers.
We assume good design always makes business sense: often it doesn't.If your company isnt profitable after some period of time, everyone loses their jobs.
Who should participate in your customer interviews? Your customer is whoever buys or uses your product. Although, it's not always so straightforward.
In this article, Meltem Naz Kaso, a UX Research leader, explores how to approach user interactions with the right intentions to create truly user-centric products.
Make your team recognize what their focus is –keep them aligned in the same direction.
Product intuition is a skill: it is the observation of human behavior, trained by data, and applied to software.
User Onboarding 101 for Product Managers UX prodmgmt via
Are people really using your product?
"AI is quite possibly the most important – and best – thing our civilization has ever created, certainly on par with electricity and microchips, and probably beyond those."– by Marc Andreessen
The market itself is the result of what has happened.If you're a product manager and you've performed market research analysis, you will realise theres no one-size-fits-all approach.
Your main focus should be onboarding (activation) experience, customer adoption, and engagement (retention), as those are the key elements to improve customer satisfaction today.
Pricing is difficult in the early stages of a business. You have neither minimal information on the value your product provides nor your customers capacity to pay.
As much as you'd like to, you can't always give customers what they want. Here's how to say no in a positive, personal way.
You need to constantly be building for that next user that doesn’t have the same level of knowledge, intent, or needs that you, your team, and your power users already have.
In the AI era, implementing robust policies, verification systems, and user education initiatives, platforms can foster trust and in an evolving landscape.
Deciding to invest in your Product sense is among the highest ROI decisions youll make in your career. - Shreyas DoshiI want to do two things in this post:1) Give you actionable ways to build product sense.2) Explain what the hell Product Sparring is and how product leaders can use it to build product sense in their teams.
Dealing with customer requests is not always easy. Who owns these requests? Who gets to decide? And how do you say no when it has implications? It all starts with the right mindset and thinking framework. Here is a good way to approach it.
Early Adopters arent always who they seem.
Get interviews to work in a lean continuous discovery setting
How to ask the right product discovery questions
How to get to actual value
How to build a software company in the end-user era
Why focusing on qualitative research early in your new product role can fast-track your understanding of your customers, product, and their pain points, ultimately validating your current strategy and making you more effective sooner:
Redefine what facilitate means
Talk to customers, but don't ask what they'd pay. Keep it simple and understand how they buy.
As user research is rebuilt into product practices, all its parts not just the interviewing will eventually be re-integrated.
An introduction to push vs pull based customer acquisition.
After repeating the MVP mantra for a decade: It's time to re-evaluate whether its the right way to maximize learning while pleasing the customer.
Learn how to get your digital ideas to market sooner, but still deliver a product that users fall in love with.
When you have minimal information on the value your product provides and your customers capacity to pay.
How to prevent costly mistakes by learning what you don't know, now.
Why nesting pain points within jobs-to-be-done can be a useful mental model during product planning.
Best practices of asking for customer feedback when they don't leave feedback themselves
Almost 50% of people that were previously loyal to a brand say theyve switched to a competitor who is better at meeting their needs.
Why Business Outcomes Are Often Assigned to Product Teams
Traditional sales models focus on customer acquisition and the funnel or pipeline metrics that dominate talk about sales. But this approach falls short when applied to a recurring revenue business, where the customer life cycle looks more like a bowtie, not a funnel.
Product lead Peter Yang taps into his decade-plus career to explain why staying focused on the craft is a product managers superpower.
I've spent 15+ years being one of the biggest advocates for Agile as the silver bullet. I've moved on.
A Tale of two Brands: bankrupt Gibson Guitars and thriving Fender Guitars.
Almost all startups begin with low pricing, heres how to avoid this common mistake.
The act of deliberately defining how you are the best at something that a defined market cares a lot about.
Product research needs to be timely, actionable, and believable for a product team to act upon it. Tweet This
The value your company places on customer feedback is what will separate you from a good or great company.
Build a foundation for marketing that wont just help you win over your first 100 customers, but also the next ten thousand.
Behaviour over opinion
That means limiting handoffs, using different data sources, building empowered autonomous teams, committing to radical transparency, and focusing on curiosity rather than pride.
Receive a hand picked list of the best reads on building products that matter every week. Curated by Anders Toxboe. Published every Tuesday.