Dec 9, 2024

Why AI makes the perfect focus group Issue 155

• Product Discovery
  AI research is the new Focus Group

  AI says YES, but reality says NO

• Team dynamics
  Dealing with Stakeholders coming with Solutions, not Problems

  Here's a hack I use to dealing with stakeholders coming with solutions, rather than problems.Don't try to work backwards, work forward.

• Experimentation
  p-Hacking your A/B tests

  Half of your "successful" A/B tests are false-positives. This is why, and how to fix it.

• Product Discovery
  Why AI Makes the Perfect Customer Focus Group

  Use artificial intelligence to decode buyers' psychology and hone your marketing messaging

• Roadmapping, Strategy
  "It's a Balance" isn't always the answer

  Resolve decision-making conflicts by selecting the right approach: Make a bold choice, synthesize a new solution, or find the balance.

• Roadmapping
  What do you do when you inherit a giant product backlog?

  Old backlogs can be the place where ideas go to die. But they can also be a treasure trove of feedback from your customers.