Nov 8, 2022

How to Build Powerful Referral Loops Issue 74

• Experimentation
  Your guide to price testing

  You’ve heard it before, you’ll hear it again: pricing is your most powerful and most immediate lever to accelerate growth.

• Metrics
  Innovation Metrics

  If we don't agree on the metrics before launching our project, the metric is always ROI.

• Product Discovery
  When Do You Kickoff a (Customer) Problem Discovery Study?

  Answer: Continuously - throughout the product development cycle.

• Growth
  How to Build Powerful Referral Loops

  Self-perpetuating, ever-increasing growth through referrals. The core growth driver of many, if not most unicorn companies. Today, we break it down for you.

• Case study, Experimentation
  Lessons From a Startup Pivot

  Depending on SAAS, PAAS, and IAAS is great, but it can hurt when you should have turned left at Albuquerque if you havent insulated yourself from some of those choices.

• Experimentation
  When are low-code prototypes useful?

  Low-code prototypes work best for Applications - where there is low execution risk and high market risk.