Jan 7, 2020

The 24-month journey to product/market fit Issue 43

• Product-Market Fit
  Product-User Fit Comes Before Product-Market Fit

  Product-User Fit: The extent to which youve built the right product for the right user.

• Experimentation, Product Discovery
  Pricing Experiments You Might Not Know, But Can Learn From

  Dont ask, cant tell: Asking people what theyd pay for and how much rarely works

• Experimentation, Growth
  The Growth Marketing Process: How to Shake Your Growth Hack Addiction

  Give up growth hacks in favor of a data-driven method.

• Scale, Growth
  What are the Secrets to Enabling Sustainable Growth?

  Behind sustainable growth is a scalable process

• Product Discovery, Scale, Problem-solution fit, Product-Market Fit
  The 24-month journey to product/market fit

  The road to scale: How long does it usually take to go through all four stages and what type of investment fits every stage?

• Metrics
  How engagement metrics can be misleading

  Don't use metrics that have an active audience in the denominator.